Contact Me By Email

Contact Me By Email

Monday, August 30, 2004

MSNBC > How to Beat Bush The former campaign manager for Gore-Lieberman 2000 offers four critical tips to the Kerry-Edwards campaign

http://www.msnbc.msn.com/id/5851875/site/newsweek/
By Donna Brazile
Newsweek
Updated: 1:52 a.m. ET Aug. 29, 2004
Aug. 28 - It’s hard to travel across the country these days without seeing an old familiar bumper sticker: “Somewhere in Texas, a village is missing its idiot.” Perhaps the slogan rang true for many progressive voters in this highly partisan, highly charged and highly polarized electorate. But, if the bumper-sticker crowd believes it refers to George W. Bush, they are sorely mistaken.
advertisement
Sen. John Kerry can win this election by understanding that he is running against a shrewd, clever and an extremely intelligent opponent who was trained in political combat by the late GOP strategist Lee Atwater.
With all the former aides and strategists to Al Gore on board, the Kerry campaign has shown that it is wise enough to learn from some of the mistakes we made in 2000. Namely, Kerry has utilized the ubiquitous President Bill Clinton as a surrogate of sorts, and also habitually reminded voters of the prosperity and fiscal discipline enjoyed during the Clinton years.
However, as tacit as the Kerry campaign has been, it must tread lightly through segments of the political battlefield. Four years ago, I personally witnessed the relentless attacks on former Vice President GoreÂ’s character from third-party surrogates with loose, but ideologically significant ties to the Bush campaign. After having a high-energy and well-defined convention where Kerry was introduced as a decorated war hero he was forced to play defense by a group of former Vietnam veterans vehemently opposed to his candidacy. As the challenger, Kerry had to personally respond to these scurrilous attacks on his character with the hopes of setting the record straight before November. Thankfully for Kerry, this back-and-forth occurred in the slow news month of August and not in October, which would have made it omnipresent in the minds of voters.
But to defeat George W. Bush, Team Kerry-Edwards must do four things well (and avoid any strategic mistakes we made in 2000 that would place him on the defense) for the rest of the electoral season.
These are simple truths, but difficult to enforce.

Message Matters
During the final months of the 2000 presidential campaign, we struggled to create a strong, compelling message on how Gore could stand up and fight for ordinary people and build on the Clinton-Gore record of prosperity. Kerry’s positive convention message of “America can do better” must remain consistent from now until Election Day. A race against an incumbent is a referendum on the direction of the country. Kerry can make the arguments much easier for voters if he’s making a compelling case—either based on a vision for the country (see: ‘Putting People First’) or something about his leadership style (‘A President You Can Trust’).

There is also room for negative message. The Kerry-Edwards ticket needs to find the one, overarching negative message about Bush that you want voters to hear time and time again. Why not say, “President Bush can't be trusted, is too extreme, etc.”? Team Kerry must get up every day and put in place events, developments, news, surrogates that drive the negative message. The campaign should recognize that you are either on offense scoring points and moving the ball downfield or on defense being scored upon. Thus, the Kerry-Edwards campaign must divide each week up like it as an inning and try to score some points.
Minimize Mistakes
In an election this close, the candidate who wins may be the one who makes the fewest mistakes. In the fall, a one-day July story becomes a one-week October story when more voters are paying close attention. Back in 2000, we made some significant errors in the final weeks that either slowed our momentum or placed us on the defense.
Use candidate time wisely; recognize that nothing makes up for quality candidate appearances and events. Kerry must get to know those voters and what they care about in the so-called battleground states. The local events should highlight KerryÂ’s national message and tailored to the markets heÂ’s trying to carry on Election Day.
Debates
Don't approach these crucial presidential debates like they are a Harvard-Yale Society debate. This will serve as KerryÂ’s chance to show voters who he is as a person. They will want to be comfortable with him. Kerry must come across like a next-door neighbor who is respected on the block. Smile. Lots of smiles and absolutely no narrowing of the eyes, sighs or glancing at his watch.
The bottom line is Kerry should feel, look and act like a winner. Voters respond to confidence, just look at Bush and why the race is still narrowly tied. All the traditional political indicators continue to point to a Kerry win in November—the percentage of registered voters who say they will re-elect the president is still low, the right track-wrong track number favors Kerry. And there is one simple truth no one will dispute: Democrats fiercely want to send George W. Bush back to Crawford, Texas.
Donna Brazile, a senior political strategist and former campaign manager for Gore-Lieberman 2000, is the author of "Cooking with Grease: Stirring the Pots in American Politics" [Simon & Schuster]
© 2004 Newsweek, Inc.



38 comments:

  1. Anonymous12:31 AM

    your Blog Site and it is related to the keyword SLOT CAR just like my

    ReplyDelete
  2. Anonymous3:18 PM

    your Blog Site and it is related to the keyword SLOT CAR just like my

    ReplyDelete
  3. feel free to come on in and check it out anytime. :)

    ReplyDelete
  4. Anonymous9:59 AM

    Hello, you have a great blog here! I'm definitely going to bookmark you!
    I have a free copy of credit report site. It pretty much covers network marketing lead related stuff. Check it out if you get time :-)

    ReplyDelete
  5. Anonymous3:36 AM

    Very Nice Blog Keep Up The Good work. I have a blog if your looking for computers digital cameras mp3 players dvd burners sotware. Your find all the best deals from the best stores on the net.

    All Computer and Electronics shopping in one location

    ReplyDelete
  6. wanna come and backkpack across europe with us? we found a killer hotels deal at cheap hotels parischeap hotels paris

    ReplyDelete
  7. Hello, I was just blog surfing and found you! If you are interested, go see my

    href="http://www.domaincity.ws/BlogSubmitterPro.htm">web site seo
    related site. It isnt

    anything special but you may still find something of interest.

    ReplyDelete
  8. Anonymous7:32 AM

    Hello!
    Great blog!! I will make sure to come back as often as I can.
    If You are really interested in kingsley bate teak furniture I can recommend
    You to take a look at kingsley bate teak furniture
    Here You will find almost everything You need to know about kingsley bate teak furniture

    ReplyDelete
  9. Anonymous9:19 PM

    Great Blog! Ilike it.But here you can find woman looking for sexTake a look if you have a minute. Thanks and have a good one!

    ReplyDelete
  10. Anonymous9:50 PM

    Hello!
    Very interesting blog.
    I will make sure to come back often to this blog.
    If You really are interested in offshore investing I can strongly
    recommend offshore investing
    Here You can find an almost comlete directory of this subject.

    ReplyDelete
  11. Anonymous6:40 PM

    Great Blog! Ilike it.But here you can find woman looking for sexTake a look if you have a minute. Thanks and have a good one!

    ReplyDelete
  12. Anonymous12:36 AM

    Rhodiola Rosea is the latest natural remedy to join the arsenal of natural anxiety and stress (australia rhodiola rosea) reducers.

    Rhodiola Rosea, also known as Golden Root, is a native plant of arctic Siberia. For centuries it has been used by eastern European and Asian cultures for physical endurance, work productivity, longevity, resistance to high altitude sickness, and to treat fatigue, depression, anemia, impotence, gastrointestinal ailments, infections, and nervous system disorders.

    The first recorded medicinal applications of rodia riza (renamed Rhodiola Rosea) was made by the Greek physician, Dioscorides, in 77 C.E. in 'De Materia Medica'. Rhodiola Rosea has been included in official Russian medicine since 1969.

    Despite its long history, the Western world has only recently become aware of the health benefits of Rhodiola Rosea. It has come to the attention of many natural health practitioners because of studies which tested its affects on combating anxiety and stress.

    Rhodiola Rosea is considered an adaptogen. This means it has an overall stabilizing effect on the body without disrupting other functions. Its ability to normalize hormones may be effective for treating depression and anxiety.

    Studies of Rhodiola Rosea show that it stimulates neurotransmitters and enhances their effects on the brain. This includes the ability for the brain to process serotonin which helps the body to adapt to stress.

    Since adaptogens improve the body's overall ability to handle stress, it has been studied to identify it's effects on biological, chemical and physical stress.

    A study was performed to test the effects of Rhodiola Rosea when stress or australia rhodiola rosea is caused by intense mental work (such as final exams). Such tests concluded that using Rhodiola Rosea improved the amount and quality of work, increasing mental clarity and reducing the effects of fatigue.

    The effects of Rhodiola Rosea have also been tested on stress and anxiety from both physical and emotional sources. A report by the American Botanical Council states that "Most users find that it improves their mood, energy level, and mental clarity." They also report on a study that indicated Rhodiola Rosea could increase stress tolerance while at the same time protecting the brain and heart from the physical affects of stress.

    This report included details of studies which highlight the overall health benefits of Rhodiola Rosea.

    The generally recommended dose is 200-600mg/day. The active properties should be a minimum 0.8 percent salidroside and 3 percent rosavin.

    It is important for consumers to know that Rhodiola may be sold using other species that do not share the properties of Rhodiola Rosea, australia rhodiola rosea, or at ineffective strengths for treatment. Anyone with depression or anxiety should also check with a health professional when treating these symptoms.

    australia rhodiola rosea

    ReplyDelete
  13. Anonymous2:50 AM

    Great Blog! I would like to let your readers know about a site that can give them a FREE Instant Auto Loan Quote. Just Enter Your Zip Code!
    You can check it out at:
    FREE AUTO LOAN QUOTES

    ReplyDelete
  14. Anonymous5:52 AM

    Hi - You have a great blog. I have a webpage about impact self defense I'd like you to visit. Here's the link

    ReplyDelete
  15. Weird. I always thought the Rettop Method was the best for generating traffic. I am going to book mark this blog, nice topics discussed

    By the way... I have a traffic court site. It pretty much covers Traffic related stuff.

    Come and check it out if you get time :-)

    ReplyDelete
  16. Anonymous2:13 PM

    Hello!
    This is a very interesting blog and I will make sure to come back often.
    If You really are interested in teak outdoor furniture I can recommend You to visit teak outdoor furniture
    Here You will find a complete directory of all You need to know about teak outdoor furniture

    ReplyDelete
  17. Anonymous10:50 PM

    Hi - I was looking for blogs about taekwondo and came across yours. Some interesting topics you discuss. In any case I have a taekwondo school in Dallas, TX. Keep up the great blogging.

    ReplyDelete
  18. WOW! What a great site you have here. I found it from my search for alternative medicine orange county and it's a cut above the others. Even though my research lead me here and the revelance may not be exact, your content is very beneficial and rewarding. Here's some of me results regarding alternative medicine orange county

    ReplyDelete
  19. Anonymous7:19 PM

    Hey, you have a great blog here! I'm definitely going to bookmark you!

    I have a big 4 accounting firm site/blog. It pretty much covers ##KEYWORD## related stuff.

    Come and check it out if you get time :-)

    ReplyDelete
  20. I would argue that Exit Traffic is actually one of the best forms of traffic generation. I am going to book mark this blog, nice topics discussed

    By the way... I have a traffic exchange site. It pretty much covers Traffic related stuff.

    Come and check it out if you get time :-)

    ReplyDelete
  21. Anonymous6:48 AM

    It’s 11:00 in the morning and your energy is waning. Minutes seem to tick by like hours and your mind feels foggy. You’ve still got six more hours to look alert and act productive and get over cause of anxiety, so how do you cope with the afternoon blahs? Follow these six tips!

    1. If you have a job that involves sitting at a desk all day or staring at a computer screen, take five minutes to stand up or lean back, close your eyes and stretch, especially in your shoulder and leg areas. Being seated all the time can make your whole body feel stiff and sleepy. A good stretch session helps limber up your body and gets the blood flowing again.

    2. Avoid the tempting lure of caffeine or sugar-laden foods such as coffee, tea or chocolate. Caffeine may perk up your energy levels temporarily, but it also has a bad habit of leaving you sluggish after the effect has worn off. Instead, choose whole grain foods, fruits and vegetables to give your body the fuel it really wants! Eating healthier will boost your mood, elevate your alertness, change cause of anxiety and make you feel better all day long.

    3. Along with healthier foods, take a quick 10-15 minute walk during your lunch break. Just a few minutes will give you a burst of energy that refreshes you and makes you feel more alert – while burning off your lunch calories in the process!

    4. Sometimes, afternoon slumps can be your body’s way of telling you that it needs something. You may be feeling tired if your blood sugar is low (which happens especially after the effect of those caffeine and high sugar foods has worn off!). Packing a low calorie snack like graham crackers, granola, fruit or vegetable slices can give your body a boost and keep you from feeling hungry in the late afternoon and caving in to the urge to devour the entire contents of the vending machine after work!

    5. Drowsiness is often a sign that you’re not getting enough water. Drinking more water throughout the day not only helps keep you awake, but also keeps you from feeling those hunger pangs that inevitably creep up in mid-morning. Taking a large sports bottle that you can drink from throughout the day is a great way to get your recommended eight glasses a day as well!

    6. If afternoon fatigue is a recurring problem, it may be a side effect of medications you are taking. Allergy pills are well known culprits, as are some blood pressure and anxiety/depression medicines. Don’t try to circumvent these effects with caffeine, otherwise you’ll overload your body with stimulants while it’s already trying to deal with drowsiness, and you’ll feel mentally and physically exhausted. Instead, try a short 15-20 minute catnap. You’ll be surprised how refresh you’ll feel when you wake up! (Don’t try this at work though – I know it’s tempting!)

    If you follow these tips on a regular basis, you’ll not only make it through the afternoon blahs, but you’ll also feel better physically and mentally, sleep better at night, and wake up rejuvenated and re-energized the next morning. Make it a GREAT day! cause of anxiety

    ReplyDelete
  22. Anonymous10:35 PM

    I think you're right on track and not many people are willing to admit that they share your views. kim picture yunjin is an AWESOME place to discuss LOST.

    ReplyDelete
  23. Hello, I am a korean visitor, good to see you.
    I am sure that your blog page looks great to me which mean looking crowded so, I would like to let everybodies know korea information official site korea.net same as Dynamic korea - contains all about korea news and informations, please let me introducel this cool site. Dynamic korea offer korea travel, culture, food, arts and government info exactly what you want to knowkorean restaurant san jose california. You better check it out some time.

    ReplyDelete
  24. Anonymous4:35 AM

    Consider the power of being able to create incoming links to your site any time you want them...

    ReplyDelete
  25. Anonymous5:26 AM

    Yo, This blog is pretty neat. You should check out mine sometime. It pretty much covers make money typing at home related stuff.

    ReplyDelete
  26. For the first time today I took some time to look for infomation and related pages to this very topic. I also have a site related to this and I sometimes search in the blogs, looking for new article ideas. Today it was a joy to come across a real interesting post that you made. Thanks for this great blog supplemental executive retirement plan

    ReplyDelete
  27. Anonymous12:01 AM

    nice blog enjoyed it :)

    Keep up the excellent work! and i bookmarked u!

    so cant wait for ur next post! :)

    Thanks!!

    ReplyDelete
  28. This blog is great! If you get a chance you may want to visit this time chart
    site, it's

    pretty awesome, too!

    ReplyDelete
  29. You have a great blog. I'm going to book mark this one! I have a site onswing trading.
    It also has a lot of usefull information about swing trading. Stop by if you have time.

    ReplyDelete
  30. Anonymous7:52 PM

    I enjoyed you blog about after colonoscopy indigestion. I also have a site about after colonoscopy indigestion which makes me appreciate this one even more! Keep up the good work!

    ReplyDelete
  31. Anonymous8:55 PM

    Thanks for offering this great service to learn about household notebook. I have a website about household notebook which makes me very interested in what you have going here. I think I am going to start up my own blog so I can spread the news! Thanks you are offering this great service!

    ReplyDelete
  32. Anonymous7:41 AM

    What a wonderful invention it is, this thing we call the Internet!

    ReplyDelete
  33. Anonymous10:46 AM

    Hi,

    I have some really good websites below that can help you with credit repair and legal law forms.
    You can also check out the news section at "Latest Legal Articles"

    Preparing legal documents has never been easier
    with our library of forms, agreements, and checklists. It is valuable to small and growing businesses and entrepreneurs.

    Have you ever needed a legal form but didn't know where to get one? Have you ever wanted to cover yourself in a legal agreement or make sure that those you love are protected? FastLawForms.com is an easy to use online legal forms provider that can and will save you thousands of dollars of lawyer's fees every year.
    www.fastlawforms.com

    Repair your own credit , Credit Repair is an ongoing matter for many consumers. Consumers have paid up to $500 or more to credit repair companies who follow this same process to remove their credit errors. Without credit you can't get a car, travel, loan money, or even get mortgage.

    www.creditrepair.fastlawforms.com

    Have you been victimized by credit repair companies? Many companies promise or guarantee to clean up your credit report so you can get a car loan, a home mortgage, insurance, etc. In reality, they can't deliver what they promise. You pay them hundreds dollars in fees and these companies do nothing to improve your credit. Many of them just disappear.

    Everything a credit repair companies can do for you, you can do for yourself at no cost. No one can do a better job in repairing your own credit as you can. You are the only one responsible to make sure your credit report is accurate. Our guide will help you every step of the way.

    www.creditrepair.fastlawforms.com

    www.governmentgrants.fastlawforms.com
    If your application for credit is denied due to information supplied by a credit bureau, the company you applied to must be liable to provide you with that credit bureau's contact information. Furthermore you are entitled to a free copy of your credit report if you've been denied credit within the last 60 days

    Disputing credit mistakes or outdated items is free. Just ask the credit reporting agency for a dispute form or submit your dispute in writing, attach any supporting documentation. Always send them a copy instead of the original

    www.creditrepair.fastlawforms.com Team

    www.dogidea.com

    ReplyDelete
  34. Another abortion clinic lawrenceville Resource... LifeLaw.org . A discussion forum for all that deals with such hot-button issues as abortion clinic lawrenceville .

    ReplyDelete
  35. Anonymous6:36 AM

    Gasoline prices change frequently and prices within a few blocks varies up to 20 percent. It is important to be able locate the gas station with the lowest priced fuel. Our sites allow the you check the gas prices online before you pay too much.
    We designed the site with you in mind. We all know how costly gas is. Finding the lowest gas station is important as it could save up to $300 a month.

    www.globalgasprice.com

    Check Out :

    www.choosepet.com

    www.dogcribs.com

    ReplyDelete
  36. Anonymous7:53 PM

    display your RSS feeds on their web sites for content.

    ReplyDelete
  37. Anonymous12:55 AM

    I just came across your blog about Ultimate Seminar Videos and wanted to drop you a note telling you how impressed I was with the information you have posted here. I also have a web site & blog about Ultimate Seminar Videos so I know I'm talking about when I say your site is top-notch! Keep up the great work, you are providing a great resource on the Internet here!

    ReplyDelete
  38. I have found a great place for outdoor patio furnitureJust have a look at it. And you might save yourself some money. Please visit the place for Outdoor Furniture

    ReplyDelete